Mori no Unagi

Fruitmachine created the branding for a product called ‘Mori no Unagi’, a project of Eels in Okayama, Japan. The local company A Zero inc has been cultivating eels with natural resources from the forest.

It’s located in Nishiawakura village, near the border with Tottori prefecture, a population of about 1,500 people. Typical in mountainous areas where forests account for 95 percent of the area of the village.

Branding: logo, booklet, adverts, promotional materials
Website: full site design