Fruitmachine is a London-based design consultancy providing high quality, creative solutions for a diverse portfolio of global brands, charities, influential arts organisations, publishers, artists and architects.
We work with our clients to inspire their brands, re-thinking their position and identity. We capture their core values, bringing them closer to their audience, setting them further apart from their competitors. We have a strong design aesthetic, an open mind and always striving to find a unique solution.

Client List
Adidas, Addition Adelaide, Amnesty International, Balmond Studio, Baysixty6,  Casio, Create London, Coffey Architects, Dazed & Confused, Dior, Dolce & Gabbana, Damiani Publishing, Donhall & Bell, Engine, The Estate of Barry Flanagan, Gavin Turk, G-Shock (Japan), Havas Group, H+K Strategies, Human Right Watch, Institute of Contemporary Arts (ICA), Kawaguchi Angyo, Ketchum, Kylie Minogue, Inferno Media, Xbox 360, Martin Sexton, Michiko London, McQueen, MTV Europe, Norbert Schoerner, Nokia, Nick Waplington, Sony,  Swissair, Stephen Webster, Schott N.Y.C, Simpson-London, Trolley Books, Possible, Prestel Publishing, TIP-Thinking in Practice, The 1234 Shoreditch, The Hospital Club, The House of Fairy Tales, The Innovative GC Club, Use Architects, Philip Jones Griffiths Foundation, Phaidon Publishing, Polly Morgan, theprintspace, Warren Du Preez and Nick Thornton Jones, Wieden + Kennedy, Wunderman, Neon Comm, World TV, Zaha Hadid Design.

Martin Bell – Director
Born in United Kingdom
BA Graphic Design, Central Saint Martins, 1998

Wai Hung Young – Director
Born in United Kingdom
BA Visual Communication, Kent Institute of Art & Design, 1998

Mika Okada – Japan Director
Born in Japan
BA Graphic Design, Tokyo

Founded by Directors Martin Bell and Wai Hung Young in 2003. With a combined working experience in the design industry of more than 20 years, Bell and Young combine their award-winning creative skills and experience from separate but complementary fields in the industry. Prior to establishing Fruitmachine, Bell art-directed influential publications including Dazed & Confused, Colors magazine, and The Face, whilst Young was Senior Designer at a leading London design agency Deep, working on a diversity of projects for clients including The Ritz London and Rank Magazine for Rankin.

– Health & Wellness Design Awards from Graphic Design, 2015
– Finalist for Best Photography Book of the Year Award, 2010
– Best Photography Book of the Year Award, 2010
– Photo District News annual 2004