Thinking-In-Practice (“TiP”) is an “ideas lab for architecture, art and science”, otherwise known as a treasure trove for anyone interested in the latest developments in technological and creative thinking. Our brief was to create an online portal for a series of interviews, essays and informative content from Balmond Studio. Balmond Studio is an international research-led practice of architects, designers, artists and theoreticians run by one of the world’s leading thinkers on form and structure, Cecil Balmond.
![](https://www.fruitmachinedesign.com/wp-content/uploads/2016/08/00_TIP_On-Screen.jpg)
![](https://www.fruitmachinedesign.com/wp-content/uploads/2016/08/01_TIP_Home.jpg)
![](https://www.fruitmachinedesign.com/wp-content/uploads/2016/08/02_TIP_Home.jpg)
![](https://www.fruitmachinedesign.com/wp-content/uploads/2016/08/03_TIP_9.jpg)
![](https://www.fruitmachinedesign.com/wp-content/uploads/2016/08/04_TIP_9.jpg)
The brief was not to make an online magazine, not to make a conventional blog, and not to think rationally… Cecil Balmond wanted Fruitmachine to deliver a website that would make you think, ask questions, and be enlightened.
Our concept used the periodic table layout to present the content. Each word in the table summarised a related article. A contemporary and functional design ties in all these themes seamlessly and encourages readers to jump freely between subjects, themes and worlds, creating a never-ending archive of what is best about Balmond’s influences and passions.
Design & art direction, Fully responsive custom WordPress theme
Coding: MySQL, PHP, CSS, Javascript, Ajax
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